Before opening Kuul, I spent years building and running a business-to-business marketing company. Outside of work, I loved staying active. I lifted weights regularly, started competing in triathlons in 2018, and spent countless hours training. As much as I loved it, there was a problem. I was constantly sore. I was tired. And while I loved pushing myself, I also wanted to have the energy to be present for my family. I have five kids, and my two youngest boys, Tosh and Winn, are always on the move. Whether we're mountain biking, throwing a football in the yard, or jumping on the trampoline, I never wanted to be the dad who had to say, "Maybe later." Recovery changed that. It started with something simple. After long runs and bike rides, I'd sit in the cold spring runoff creek behind my house because I loved how much better my legs felt afterward. Later, a friend introduced me to a cold plunge and sauna facility, and I was amazed by how much better I felt—not just physically, but overall. I recovered faster. I had more energy. I could keep training while still having more to give my family. Before long, I found myself visiting one business for hyperbaric oxygen therapy, another for massage, another for contrast therapy, and buying recovery equipment for my home like compression boots, massage guns, red light therapy, foam rollers, and more. I kept thinking...